Our approach to making our garments stems from a genuine desire to connect and be aware of our planet and communities.
It’s not a precise science. Many brands are now sustainable - it’s the new norm and should be a prerequisite to trading - but it’s a wide-reaching topic, that means wildly different things for different brands.
For us it’s an integral part of who we are and it’s one of our pillar beliefs. It’s about the conscious and informed choices that we’ve made and will continue to make, scooping up more nuanced knowledge along our journey.
It’s about the materials we use, the processes we choose to adopt (or not adopt), the factories we work with – both for producing the materials and making the garments themselves. It’s about the prices we pay, the people we work with and, importantly to us, the openness of mind and integrity that we strive to inject into all aspects of our business.
Our materials are natural and include Organic Cotton, GOTS certified, Recycled Cashmere and Camel. This is for both the environment and the customer. Unlike cheaper synthetic materials, natural materials are biodegradable and when washed do not unleash micro fibres of plastic into the environment. Organic Cotton is grown without chemical pesticides or harmful fertilizers which is better for the environment and the people harvesting it. In addition, quality cotton lasts for longer and, of course, natural materials generally are better for your skin, especially if you have sensitive skin or any skin irritations.
We’ve chosen to buy our materials from the UK, Switzerland and Germany because of the beautiful qualities but also because of the regulations in place in those specific factories and our carbon footprint as a brand.
It’s the little things that matter too. We love our accessories – fastenings and hooks - and their high quality standard. We think they look beautiful. They are also nickel free and, again, are sourced in Europe to reduce our carbon footprint and ensure that they are not produced far away under unknown conditions.
Our elastics are sourced from Europe and we are currently conducting research in order to find a sustainable elastic but, crucially, one that lasts.
Avoiding wastage is constantly on our minds so our packaging is minimal. The envelopes are made from recycled coffee cups and are blind embossed to avoid using ink. The frosted mail bags are biodegradable, as are the tapes and stickers (see packaging for more details).
We do all this not to be labeled an ethical business for better sales or profit, but because we feel too old, too jaded and too guilty to add more pain to the already suffering planet.
