BOUJO HAKE creates underwear and luxury basics, combining a simple aesthetic with Parisian cool, a subtle balance of female and male underpinning all styles.
In today’s oversaturated world, the ability to edit, simplify and focus is crucial. This is what BOUJO HAKE seeks to do. And to do it exceptionally. BOUJO HAKE is about pulling together key styles, and recreating them in a thoughtful way with the greatest attention to detail and workmanship. Simple, not boring.
BOUJO HAKE focuses on these pared-back pieces because they believe that true sensuality comes from people themselves and these understated styles put focus on the wearer, not the garment.
But whilst the aesthetic is minimal, there is heart with nostalgia behind all designs. BOUJO HAKE learn from and are inspired by the past. Their aim is longevity, a rejection of hype. Take the Grandpa Vest which was directly inspired by a (grandpa’s) vest that was kept and worn, some 40 years on. The vest stood the test of time largely due to the quality of its cotton which still drapes perfectly when worn.
Alongside quality, sustainability is an integral part of BOUJO HAKE. Every single aspect is considered to ensure that the brand is entirely wrapped up in this ethos - an ethos that is also about buying far less, buying far better and buying only what you love. GOTS certified Organic Cotton is used, amongst other natural and reusable materials and, working alongside the seamstresses, all styles are made in England.This is part of the reason why it’s taken so long and continues to. In this whirling dervish of a world that gets more frantic every day, BOUJO HAKE is proud to be slow and precise. Proud to have an edited, considered capsule collection and proud to produce quality garments that will truly stand the test of time.
