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Minimal and understated underwear and luxury basics. Made and designed in Britain. GOTS Certified Organic Cotton.
Minimal and understated underwear and luxury basics. Made and designed in Britain. GOTS Certified Organic Cotton.
Minimal and understated underwear and luxury basics. Made and designed in Britain. GOTS Certified Organic Cotton.
Boujo HakeBoujo Hake
Cool, understated loungewear

Cool, understated loungewear

It may be just us but we've always struggled with the word "loungewear". Still do. It conjures up images of decidedly uncool, bland styles which are worn indoors. We still don't think loungewear sums up our pieces but, with the laid-back, understated way of dressing being so ubiquitous and loungewear being the phrase that everyone, including us, looks up in order to find these comfy, cool styles we don't think we can reinvent the name. Yet.

But, BUT our pieces are different. We feel they are versatile and don't have to be worn solely inside. They are understated, cool and utterly comfortable. Using the finest natural organic cotton, they wear beautifully and become those treasured pieces that you have for years and years to come, the cotton thining with every hole truly cherished. Genuine vintage cotton is the best. 

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